Building shareholders’ value by ensuring maximum customer satisfaction through providing latest telecommunication services, at the most economical rates while meeting its social responsibilities as a good corporate citizen and providing growth prospects for its employees.
MTN Ghana, the number one network in Ghana entered the Ghanaian market following the acquisition of Investcom. As the market leader in the increasingly competitive mobile telecommunications industry in Ghana offering subscribers a range of exciting options under Pay Monthly and Pay As You Go Services, MTN’s network coverage is extensive, covering all 10 regional capitals and many rural and remote areas. It is indeed the network with the widest coverage and clearest voice calls in the country. MTN on April 6, 2011 launched a 14, 000 kilometer-long submarine cable which will bring much needed broadband capacity to the continent.
Through aggressive and robust marketing, sales and communications strategies, MTN has become household name and a very well respected brand throughout Ghana. In every city and major rural settings, the unique Y’ello brand is conspicuous along the highways, schools, market and even on any available space throughout the country. MTN has brought affordable, high quality telephony services to the good people of Ghana. It currently boasts of a subscriber base of over 9 million out of the 17 million total mobile phone subscribers in the country. This means that MTN controls more than 50% of the country’s total subscriber base.