General Manager/Sales and Marketing

Set-Up from scratch, a water production company.

 Organized and mobilized personnel to start the company
 Developed vibrant sales team that are able to produce and deliver on monthly basis over 500 metric tons of water from zero within three years of operation.
 Implemented a comprehensive ’integrated marketing communications’ strategies to penetrate the mineral water market (Sachet Mineral water) with little ease within the first six months of operations

Appointed into the commercial space to lead the company in bringing in both international and local oil and gas companies that uses port infrastructure in their operations to acquire operational bases at the port.

 Set, arranged and executed B2B meetings with prospective oil and gas companies, both International and local on the Atuabo Freeport.
 Arranged for the company to take part in both local and international conferences, setting up stands and booths for exhibitions, marketing the Freeport project internationally as well as in country.
 Organised corporate events to introduce the Atuabo Freeport project to participants.
 Designed tailor made value propositions for prospective companies in line with the use of Atuabo Freeport.
 Managed to meet over 330 different companies both in Ghana and abroad introducing Atuabo Freeport projects to them.
 Able to put Atuabo Freeport project in the planning of oil and gas companies needing port Infrastructure for their activities, hence great interest in the port.
 Marketed Atuabo Freeport project well to the target segment of the oil and gas industry.

Strategically appointed to be responsible for delivering just under 20% of overall company’s annual Airtime sales and 15% of annual Activations (QGA) in the Eastern region through 5 Territory Managers in the sales team.

 Set, communicated and cascaded yearly targets into quarterly, monthly and weekly targets to the team to ensure SIMPLICITY.
 Achieved over 100% in airtime sales through a well-structured purchase plan for the distributor and ensuring no cheque get returned.
 Conducted routine trade visits to measure territory coverage by TSR and DSAs and identify sales gaps and opportunities.
 Developed and provided sales team with trade visit itinerary to ensure consistency in availability and visibility of airtime and sims to drive market share & territory coverage

Appointed to own the responsibility for the development, execution and performance of strategies designed to achieve professionalism and improve overall customer experience within the retail settings.
 Monitored regional performance against all regional KPIs and implemented actions to ensure targets are achieved.

 Sets monthly individual target for all retail shops.

 Ensured all Stores achieve all audit requirements to minimize financial loss. Scoring grade “A” in most of the stores.

 Attends to Team Meetings to keep up to date with business unit plans, turn them into targets and cascade the information and targets to the Store Managers.

 Cascades to the Retail, unit Business strategies to shop managers via Regional Road shows.

 Aligned all Managers Performance Dialogue objectives with the retail strategy.

 Ensuring the delivery of exceptional customer service and product demonstration, by all store teams within the Region.

 Monitoring and measuring shop performance through ‘Mystery shopping’ exit interviews. Recording averagely 85% on mystery shop score consistently.

 Responsible for the increase in productivity levels in the Region. (NPS---80%)

 Raised the look and feel of the AD Shops in the Eastern and Volta regions to an appreciable standards.

Appointed to develop, implement strategies and manage the sales and marketing administration, as well as the company’s distributors to achieve set targets and also be profitable.

 Achieved Year-on-Year average growth rate of over 48% after product introductions.
 Prepared and managed the company’s sales and marketing budget to achieve stated objectives.
 Responsible for recruitment, training and management of sales representatives to achieve organizational goals.
 Ensured effective distribution and redistribution of all company products to achieve over 90% numeric distribution and visibility.
 Managed all company’s distributors to achieve respective targets and profitability.
 Developed distributor enthusiasm to achieve set targets through organized distributor forums and conferences and selling profit stories and how to take advantage.

Appointed to manage the Sales and Marketing administration of the two regions and ensure the achievement of company‘s sale target.
 Developed and grew Area sales by over 100%.
 Successfully managed 33 Distributors and scaled down to 8 key distributors for effective route to market.
 Achieved the best territory and team leader in market development and sales growth in 2004.
 Developed new markets, recruitment of new distributors for effective product coverage.
 Trained and developed field sales team to drive numeric distribution of Promasidor range of products and increase product and brand visibility through effective merchandising.
 Prepare and manages sale and marketing budget of the sales team.
 Prepare monthly, quarterly and yearly sales and marketing report to top management.
 Organizes sales meetings on monthly, quarterly and yearly basis for the sales and marketing team.
 Has ample knowledge of the dynamics and mechanics of Ghanaian markets nationwide coverage.

Appointed to manage and run smoothly the day-today activities of the regional depot

 In-charge of all depot operations.
 Responsible for Sales and Distribution of fuel and lubricants to all the company’s filling stations, commercial accounts, mining companies within Western and Central regions.
 Liaising and reconciling with CEPS officials to document all fuel liftings from TOR for payments.
 Exported fuel and oil to visiting vessels (bunkering)
 Managed all fuel liftings from TOR and equitable distribute to all company accounts.
 Effectively controlled credit to all the Western and Central region commercial accounts of Mobil oil Ghana.
 Effectively maintained SHE at its highest best
 Depot Inventory management of all company stocks (fuel and lubes).
 Led and supervised all depot personnel (9) in discharging their duties.
 Preparing and reporting to management, monthly, quarterly and yearly reports.
 Providing excellent customer services to clients