ABOUT THE COMPANY
Founded in 1993, our client is a leader in the retail and supply of furniture in Africa. The company has a retail shop area of more than 50,000m2, 33 points of sale with more than 1,000 employees and 2 stores in sub-Saharan Africa. Ghana is the latest addition and Accra is the starting city.
WHAT YOU WILL DO:
Developing marketing plans that set goals for increasing revenue, market share, and brand awareness
Developing pricing strategies for products based on competitors’ prices, customers’ willingness to pay, and company cost structures
Identifying new business opportunities by researching new technologies, markets, and competitors
Conducting market research to identify potential opportunities for growth in existing markets or new markets
Designing advertising campaigns that create brand awareness, generate leads, and promote sales
Creating an effective store environment that will attract customers with visual appeal, comfort, and convenience
Meeting with store managers to discuss performance metrics and identify problem areas
Analyzing data to identify opportunities for increasing store traffic and sales
Developing and implementing marketing strategies to promote products or services in retail stores