Job vacancy Digital Marketing Strategist

BusinessGhana Internet Service Ltd
BusinessGhana, C 532/2 Afram Street, Asylum Down, Accra

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Job Type
Job Status
Full Time
19 March, 2023
Job Title

Digital Marketing Strategist

Job Location
Adjirigannor, Adjirigannor, Greater Accra
Job Presentation
Susessful candidate will
Manage the development, deployment, and maintenance of e-commerce websites
​​​Lead digital strategy development, execution, monitoring, and evaluation
Manage other websites, including but not limited to helping to develop, and execute on the strategy and vision; managing the website content and operations; optimizing site performance and functionality (e.g., traffic, engagement, IA and UX); and publishing content via Dynamics 365
Ensure site content and assets bring the company’s brand and story to life through the effective use of digital content and design.
Partner with Marketing Operations, Digital and Design teams to:(1) develop and implement an SEO and backlink strategy that increases organic trafic,rankings, and conversions

(2) analyze click paths to drive desired user flows and conversion points
Work cross-functionally across Marketing departments (e.g., Product Marketing, Demand Generation) to create digital content and customer experiences that meet overall Marketing KPIs and specific campaign goals and objectives
Monitor the performance of published content and leverage insights to identify opportunities for updates, SEO optimization and new formats and/or approaches
Stay up-to-date with developments in the digital space and leverage on it for the benefit of the company
  • Bachelor's degree in related field or equivalent work experience
  • 3+ years of experience managing B2B sites and digital content, preferably in theenterprise software / software-as-a-service space (SaaS)
  • Strong knowledge of the digital ecosystem and best practices for web design and digitalmarketing across desktop and mobile
  • Strong command of Adobe Suite applications – Photoshop, Indesign, Illustrator etc
  • Understanding of content management systems (CMS) and web publishing (WordPressexperience preferred)
  • Microsoft Dynamics 365 Marketing experience
  • Excellent communication, project management and relationship building skills
  • Team player with the ability to work both independently and collaboratively within ateam across geographies
  • Self-motivated and able to juggle multiple, competing priorities with urgency
  • Ability to meet tight deadlines and work in a fast-paced environment
  • Working Experience: 3 - 5 Years
  • Education: First Degree
Valid Till
31 Mar, 2023 (1 days left)

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