A man identity like a corporate’s is paramount in life and the expected success. ASKY, the new regional airline has opted for an identity system representative of ideal it embodies and dreams to feed.
This system declines firstly through name, short to be easily memorized by users, staff and all Africans. Great effort was made to differentiate it from airlines names of which so far have operated on the continent. Literally, this name means Africa SKY, referring both to membership of the company in the African continent, but also the legitimate claim of the African sky as a place where firstly must evolve with African operators. This name and the airline logotype are written in capital letters; meaning the strength, robustness, the authority which ASKY intends to demonstrate in the African sky.