Despite the harsh economic times for some industries, the global sports betting market is thriving worldwide. Several factors have been behind the rise of the sports betting market around the world. So, why does the rise in the global sports market seem unstoppable? This post will discuss some of the main contributing factors.
Technology Is the Primary Driver
One of the key drivers behind the success of the sports betting market is technology. Technological innovations in hardware and software have positively impacted sports betting. For example, the availability of cheap and sophisticated smartphones has increased the world’s mobile penetration. Studies reveal that around four billion people own smartphones worldwide. This huge number has presented online sports betting operators like Betway with considerable numbers in untapped markets.
Apart from that, mobile betting is very convenient and has attracted many punters to sports betting. Studies have revealed that the majority of punters place their bets from their mobile gadgets.
Emerging Markets Have Kept the Industry Booming
Emerging markets have also contributed significantly to the thriving of the sports betting industry. A continent like Africa, which lacked infrastructure, has emerged as a ripe market for sports betting.
Governments in African countries have invested in communication infrastructure in their countries. This has made it easy for citizens to access the internet and place bets on sports. Furthermore, the governments have also found the revenue generated from sports betting very attractive. As a result, they have relaxed their gambling regulations to attract international sports betting companies.
The relaxation of gambling rules is not only in Africa but also in other jurisdictions. A great example is the United States of America, where more states are relaxing their gambling rules. This move has opened up new market opportunities for reputable sports betting operators like Betway to expand their reach.
The Love for Sports Is Increasing
The one thing that makes sports betting very popular is the global love for sports. According to data from online sportsbooks, soccer is the most favorite sport for punters. There is an increasing awareness of the major soccer leagues in the world. Some of the world’s most-followed leagues include the English Premier League, La Liga, Serie A, Ligue 1, and Bundesliga. The reports also suggest that other sports have an increased following. These sports include basketball, rugby, motorsport, and horse racing.
Excellent Marketing Strategies
The sports betting industry is also thriving due to improved marketing strategies. The marketers have significantly benefited from the digital revolution, which gives them the latitude to pass the message. Initially, they were restricted when using mainstream media. But, with digital platforms, they can reach a wider audience. Furthermore, technology such as data analytics allows them to personalize their marketing messages. This has significantly helped the sports betting operators to reach a wider audience.
The sports betting industry will keep thriving. The key driver of the industry’s success is technology. More online sportsbooks will continue embracing technological advances to give their clients the best. Therefore, the future of sports betting is very bright!