Job vacancy French Speaking Brand Manager Needed

Tema

This is a fantastic opportunity to work for Africa’s leading luxury beauty brand distributor. The company distributes beauty brands across Sub-Saharan Africa. The business is rapidly expanding and has recently added a new luxury beauty brand to its portfolio and is looking to appoint an enthusiastic, reliable, brand manager to manage the brand.
THE ROLE
As the Brand Manager, you will be responsible, along with your team, for adapting and executing marketing strategies on the markets to build brand equity, drive sales, and create memorable experiences for our clients. You will lead the brand development and collaborate with cross-functional teams to ensure the right implementation of the brand strategy in all expertise and ensure our brand’s success in the highly competitive luxury market.
MAIN MISSIONS
1. Adapt and Implement Marketing Strategies
Adapt and execute integrated marketing plans shared by the Brand to promote product launches, seasonal campaigns, and brand initiatives
Negotiate and implement trade plan with local retailers
Lead the local production of marketing campaign elements according to brand guidelines and budget restrictions.
Utilize data-driven insights to optimize marketing strategies and drive ROI
Define marketing objectives and KPIs in alignment with the brand's vision and business goals.
Conduct thorough market research and competitive analysis to identify market trends and opportunities.


2. Brand equity and communication
Ensure consistent brand messaging and visual identity in the brick-and-mortar distribution and across all marketing channels
Build and implement the media plan
Oversee the brand's presence across digital and traditional media platforms.
Follow and report local opportunities or new supports to communicate.
Identify and propose opportunities for Public Relations, and local influencers according to the objectives and guidelines shared by the brand


3. Event Management and Product Launches
Plan and execute luxurious events and product launches that generate buzz and elevate the brand's image.
Coordinate with PR and events teams to secure media coverage and celebrity/influencer partnerships.
Develop immersive event experiences that align with the brand's values and aesthetics.
Analyze the impact of events on brand visibility and customer engagement.

4. Budget Management and Forecasting
Forecast product novelties and merchandising elements in line with marketing strategies and recommendations shared by the brand and consistent with the point of sales.
Manage, follow, and respect budgets for marketing campaigns, events, and other promotional activities validated.
Communicate Wholesale and Sell-Out performances monthly, perform analysis and action plans.
Conduct ROI analysis and adjust spending to optimize marketing effectiveness.


5. Legal and compliance
Control the image of the Brand in the area, and share the relevant information (counterfeits, parallel market, judicial liquidation, etc.)
Establishment of authorized retailer contracts and general sales conditions with retailers, control of the quality criteria of the points of sale in accordance with the brand guidelines


Working Experience: 3 - 5 Years

Education: Masters Degree

GH¢5,000.00 - GH¢10,000.00 (GHS)

25 Oct, 2024 (180 days left)